This is pretty easy. Maybe easier than you thought.
You KNOW you need to have a blog as part of your web site. If you're a photographer doing weddings (especially) or portraiture or events, you want to give potential clients a taste of your work, your style and very importantly your personality. I know I can learn a lot about your style and ability when I see a your portfolio on your web site. But when I want to know what you're like as a person and how you might interact with me as client, THEN I go read your blog.
Lately I see photographers do 3 things to define their unique brand on their blog:
1. The writing is personal, usually in the first person, and often conversational.
2. The posts are spontaneous, or seem so. Similar to an email they seem to be saying: I just got back from this fun shoot and want to share my shots of Jon and Jeremy's engagement portrait.
3. The images are less edited so the client sees your work as process instead of the perfect best shots that go in the portfolio / web site.
Photographers use a blog to show a wider picture of their professional life. If you attend workshops, teach classes, or donate your time for a charity cause, you can blog about it. Blogs are also a good way to promote other people whose work you value, like event planners or makeup artists.
If you're looking for an easy way to blog I recommend posterous.com. It is not only easy to start (no signup, no set up), it stays easy to post to. When you want to be spontaneous: just email your posts directly to Posterous. Attach photos and mp3s to the email too. You could have a post and pics of Jon and Jeremy's engagement shoot at the beach posted to your blog before you even get back to your studio!
Posterous.com is a 2 month old start up so don't look for lots of bells and whistles just yet. But new features are expected over the summer.
Check out these wedding photographer blogs for ideas
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